SEO means search engine optimization and it is a technique that web owners use to create organic traffic for their site. In the internet world, traffic equates to revenue. A website earns money by attracting visitors to buy, click, or do something on it. Without traffic, a site won’t be able to sustain itself and may eventually shut down.
SEO techniques are utilized in an attempt to put a website on top of the search engine results. Whenever users search for a certain term, the search engines rank results according to relevance. Web marketers compete for those keywords that surfers frequently use. They try to topple their competitors to they reach the top spot. Needless to say, SEO can be a very difficult and tedious job. It is also highly technical because you have to understand the algorithms that search engines use when ranking websites according to the keyword users type.
How Search Engines Work
There are two major search engines today, and they are Google and Bing. Whenever people have to look for something on the internet, they use either Google or Bing to start a search. Some even have a toolbar installed on their browser to make things easier. There may be other search engines out there, but these two are the biggest players.
Both Google and Bing use spiders to search through the millions of websites existing today to obtain the information that users are looking for. To make things easier, the index all of these sites on their server. If your site is indexed, then it is searchable by Google. If a user types a relevant keyword to your site, then it will show up in the search engine results.
Competing for the Top Spot
The competition for the top spot is very fierce as users are not likely to go deep into page 12 of the search result just to find the information that they need. They’ll most likely click the top entry on the page. If they can’t find what they’re looking for in there, then they’ll go to the next site. A person who is doing an intensive web research may get as far as page 3, but that’s about it. The rest of the pages won’t matter.
Those who really want to get to the top spot of the search engine results can also pay for that spot. If you look at a search engine result page, you’ll see results that are tagged “Sponsored”. The ones with that tag are the paid-for results. The ones that don’t have it are the organic results. The paid-for result is called search engine marketing while organic results are obtained through search engine optimization. These are two different things and mastering them requires a different set of skills.
If you own a website, then you must learn about SEO. There are SEO experts who can also help you in understanding and applying this concept to your site. Through SEO, you won’t have to pay for advertising. Just think of all the money that you’ll save.